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Strategic Marketing

Marketing is the backdrop

It's like the action in a play. The face to face encounter where the selling takes place is the play itself. All the marketing activity is the scenery and props. You can make the sale without it - but if the other actors are familiar with you already and the scenery looks good - then the play will go better.

Strategic Marketing

Strategic Marketing is about how you stage manage the play. It is how you provide the information, ideas and vision that have convinced your customer before you meet them as well as the props and tools that you need to make sure that your meeting is a success.

We can offer you 3 levels of support

• An overall communication plan which reviews your current activity and recommends a set of activities to develop awareness amongst your target group of customers. This involves a 2 hour face to face meeting and will cost £600 + VAT.
• An overall strategic marketing plan that reviews your relationship with your customers and delivers you an 18 month programme to develop your customer base plus the offers and propositions that you make. This involves a half day session with you and a 2 hour debrief. Cost of this service will be £1500 + VAT
• Ongoing Strategic Marketing Consultancy. This lets us spend time to working through your relationship with your customer, products and offers and develop your approach to the market in a long term, structured way. This service is priced at £600 per day.

Our Strategic Marketing Partners are all Qualified members or Fellows of the Chartered Institute of Marketing which means that they combine the hands on practical action that you want with the strategic overview needed for your company to truly become successful. Their expertise lies in finding YOUR sweet spot in the market place, helping you develop a story that will resonate with your customer and recommending the best communication strategy to reach your sales targets effectively and economically.